Will Poho, a renowned long-time coat designer and manufacturer, has introduced a new high-end parka brand called Woodpecker. Woodpecker stands out for its commitment to ethical practices, offering cruelty-free (Vegan) alternatives to traditional Canadian Parkas that use down and fur. Will Poho emphasizes their respect for animals and their refusal to incorporate down and fur in their products, ensuring warmth without harming animals. Woodpecker is characterized by its satirical yet good-hearted and mischievous persona, much like the bird it's named after. The brand champions diversity, welcoming people of all sizes, shapes, colors, and genders, with an open and inclusive approach.