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Tava’s first forays into fashion began with a more DIY approach, starting by producing t-shirts and sweatshirts for his family and friends, streetwear-inspired merch donning his signature Screaming Heart. This heart-shaped logo quickly became one of Tava’s most recognizable characters, a symbol that reflects whatever the viewer sees in it — from an expression of joy, frustration, or passion, and there’s a Screaming Heart that lives inside us all.